ayokastudio
ayokastudio strategy
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CONCEPT CREATION
Developed and founded ayoka.studio - a vintage ecommerce business; independently owned and operated online
Offered 3 major product offerings targeting mid range - high consumer markets
Collaborated with external vendors to buy products wholesale; facilitate the procurement of new inventory, assemble the product, and prepare items for shipping
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WEB DESIGN & CONTENT DEVELOPMENT
Created full brand visual identity under a unified system of design elements including logos, colors, typography, illustration, and photography
Creative directed brand shoots, and developed full scope ecomerce website
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PR, SOCIAL & EVENT COORDINATION
Built and managed social community
Pitched and landed local fashion publications
Collaborated with external vendors to develop various brand activations & pop ups